#Apple store domain appointment software#
#Apple store domain appointment download#

#Apple store domain appointment software#

Perhaps that’s why today the domain points to the iTunes store, and launches iTunes (or gives you the option of opening it).Įven the App Store page on uses the sub-domain “app-store” today, but it’s still a good story of how a conversation between Jobs and Benioff would eventually have a profound impact on how enterprise software was delivered, and how Benioff was able to give something back to Jobs for that advice.We think the “Genius Bar” moniker does a disservice to everyday Apple users, scaring them away from fixing their own devices and implying only a “genius” can troubleshoot them.

#Apple store domain appointment download#

After all, he put the App Store on every phone, and it wouldn’t require a website to download apps. In the end, the idea of the web domain wasn’t even all that important to Jobs in the context of an app store concept. He says that he went backstage after the keynote and signed over the domain to Jobs. Except Salesforce had rejected it, leaving an opening for Benioff to give a gift to his mentor. Somehow, even after all that time had passed since that the original meeting, both companies had settled upon the same name. As Benioff wrote, “At the climactic moment, said words that nearly floored me: ‘I give you App Store.”īenioff wrote that he and his executives actually gasped when they heard the name. Meanwhile, sat dormant until 2008, when Benioff was invited back to Cupertino for a big announcement around iPhone. Salesforce AppExchange Revolutionized Software Distribution When It Launched Ten Years Ago Today would follow in 2007, giving programmers a full-fledged development platform to create applications, and then distribute them in AppExchange. He eventually relented and launched in 2006 with the name instead. When Benioff talked to customers prior to the launch, while they liked the concept, they didn’t like the name he had come up with for his online store. Instead, Benioff says he liked the name so much that he had his lawyers register the domain the next day. Whether it happened like that or not, the app store idea would eventually come to fruition, but it wasn’t originally called the AppExchange, as it is today. What if any developer from anywhere in the world could create their own applications for the Salesforce platform? And what if we offered to store these apps in an online directory that allowed any Salesforce user to download them?

One evening over dinner in San Francisco, I was struck by an irresistibly simple idea. He says that he sketched out that original idea on a napkin while sitting in a restaurant: Benioff wrote that the notion of an app store eventually came to him as an epiphany at dinner one night a few years after that meeting. It took some time for that concept to bake, however.

Jobs replied that how he implemented the idea was up to him. While that’s something that’s a given for enterprise SaaS companies today, it was new to Benioff and his team in 2003.Īs Benioff tells it in his book, he asked Jobs to elucidate on what he meant by an application ecosystem. At that meeting, the legendary CEO gave the trio some sage advice: to really grow and develop as a company, Salesforce needed to develop a cloud software ecosystem. Benioff, Harris and fellow co-founder Dave Moellenhoff took a trip to Cupertino in 2003 to meet with Jobs. In an interview last year around Salesforce’s 20th anniversary, company CTO and co-founder Parker Harris told me that the idea for the app store came out of a meeting with Steve Jobs three years before AppExchange would launch. While Salesforce did truly help blaze a trail when it launched as an enterprise cloud service in 1999, it took that a step further in 2006 when it became the first SaaS company to distribute related services in an online store. In Marc Benioff’s book, Trailblazer, he tells the tale of how Steve Jobs planted the seeds of the idea that would become the first enterprise app store, and how Benioff eventually paid Jobs back with the gift of the domain.